This year’s Barometer Report highlights several major shifts expected for 2025. Private credit inflows are predicted to surge, alongside the continued rise of ETFs. The US leads in projected inflows, while the UK faces the highest expected capital retention risks. We have also seen a shift within working patterns, with several firms expecting employees to be in the office more frequently, with the industry moving towards four and five-days. This year, our insights reveal regional differences in in-office days, showing us how flexibility is being redefined as we move further away from the days of COVID.

With growing demand for private markets, firms are continuing to build specialised teams and dedicate more of their client group resources to expanding in this direction. Despite expectations of higher turnover this year most firms are looking to grow their teams in 2025. We have explored the hiring and retention strategies industry leaders are prioritising to attract and retain top talent in an increasingly competitive landscape.

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